Is anyone using content marketing?
After a conversation about SEO in the blogging section of this forum (see thread here: https://howtodressage.com/community/general-blogging-discussion/beginners-guide-to-seo/ ) I'd be interested to know how many companies are using content marketing in their equine business?
There are many benefits to content marketing
- Boosts SEO
- Usually cheaper CPC when doing PPC
- Positions yourself as an authority
- Content is more likely to be shared
- Gives value to your audience and becomes part of your sales funnel
But with that being said, it can often be a lot of work upfront that you, in essence, do for free.
I'd be interested to know if you are or aren't using content marketing and you're reasons why.
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If anyone needs any help with content marketing, pop by my blog (or just post a question here and I'll be happy to answer)
Most useful post about content marketing
Digital marketer running several websites including RoseannaSunley.com